Playtika becomes Sevilla FC main sponsor

By Robert Simmons
Social gaming company Playtika have announced they will become the main sponsor of Spanish La Liga football club Sevilla FC for the 2017/18 football season.

Under the sponsorship deal, logos of Playtika’s most popular games will appear on the clubs home and away shirts, featuring prominently on the team bus and on advertising all around Sevilla’s 42,000 seater Ramón Sánchez Pizjuán Stadium. The company will also create video segments featuring Sevilla players and promote its games in the clubs digital channels. The agreement is an annual one which includes an option to extend it further.

Playtika was purchased about a year ago by the Chinese game developer Giant Interactive for $4.4bn. The company employs around 1,600 employees with 15 offices in countries including Israel, the US, Canada, Australia, Argentina, Japan, Romania, Ukraine and Belarus.

In a statement announcing the deal, Arik Sandler, Playtika’s CFO said: “The sponsorship agreement with Sevilla, which shares similar values with Playtika, will enable us to reach new and diverse audiences. This unique cooperation will strengthen the company’s brands, which are already enjoyed by tens of millions of players around the world.”

Sevilla FC President José Castro added: "It is a pleasure to partner with a leading company with huge volume of business like Playtika. This agreement is an important step to keep growing and to give international prominence to our brand. We are grateful for the trust of Playtika and we are convinced that we will help to make your activity notorious."

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