Published
OnlineCasinoIndustry

Playtika becomes Sevilla FC main sponsor

Soci

sevillaplaytika
al gaming company Playtika have announced they will become the main sponsor of Spanish La Liga football club Sevilla FC for the 2017/18 football season.

Under the sponsorship deal, logos of Playtika’s most popular games will appear on the clubs home and away shirts, featuring prominently on the team bus and on advertising all around Sevilla’s 42,000 seater Ramón Sánchez Pizjuán Stadium. The company will also create video segments featuring Sevilla players and promote its games in the clubs digital channels. The agreement is an annual one which includes an option to extend it further.

Playtika was purchased about a year ago by the Chinese game developer Giant Interactive for $4.4bn. The company employs around 1,600 employees with 15 offices in countries including Israel, the US, Canada, Australia, Argentina, Japan, Romania, Ukraine and Belarus.

In a statement announcing the deal, Arik Sandler, Playtika’s CFO said: “The sponsorship agreement with Sevilla, which shares similar values with Playtika, will enable us to reach new and diverse audiences. This unique cooperation will strengthen the company’s brands, which are already enjoyed by tens of millions of players around the world.”

Sevilla FC President José Castro added: "It is a pleasure to partner with a leading company with huge volume of business like Playtika. This agreement is an important step to keep growing and to give international prominence to our brand. We are grateful for the trust of Playtika and we are convinced that we will help to make your activity notorious."
Premium+ Connections
Premium

Sport Generate

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

Imagine Live

 
 
Premium

Digitain

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...