Published
Land-BasedSports Betting

Ladbrokes Challenge Cup sponsorship extended

Ladb

ladbrokesrugby
rokes and the Rugby Football League have extended their sponsorship agreement for the Ladbrokes Challenge Cup.

Roger Draper, Rugby Football League Chief Commercial Officer said: “I am delighted that Ladbrokes have decided to extend their current partnership and that they recognise the value in being involved with such a prestigious and well-regarded competition.”

The Cup will continue to be sponsored by Ladbrokes for at least one more season. 2016 saw a crowd of over 76,000 people watch Hull FC pick up the Ladbrokes Challenge Cup.

Mr.Draper added: “The Ladbrokes Challenge Cup is rich in heritage and tradition and is known across the world, so to have a brand as successful and recognisable as Ladbrokes commit to extending their support is great news for the sport.

“Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport.”

The Rugby League tournaments have received more coverage on both the BBC and Sky Sports in recent years. Ladbrokes will be hoping to capitalise on broadening their market to the sport of Rugby League.

Ladbrokes Chief Executive, Jim Mullen, commented: "Our decision to sponsor the Challenge Cup was an easy one. We want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game. We play hard to win and that’s what the Ladbrokes Challenge Cup is all about."
Premium+ Connections
Premium

Revsharks

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
 
Premium

RISK

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...