Ladbrokes and the Rugby Football League have extended their sponsorship agreement for the Ladbrokes Challenge Cup.
Roger Draper, Rugby Football League Chief Commercial Officer said: “I am delighted that Ladbrokes have decided to extend their current partnership and that they recognise the value in being involved with such a prestigious and well-regarded competition.”
The Cup will continue to be sponsored by Ladbrokes for at least one more season. 2016 saw a crowd of over 76,000 people watch Hull FC pick up the Ladbrokes Challenge Cup.
Mr.Draper added: “The Ladbrokes Challenge Cup is rich in heritage and tradition and is known across the world, so to have a brand as successful and recognisable as Ladbrokes commit to extending their support is great news for the sport.
“Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport.”
The Rugby League tournaments have received more coverage on both the BBC and Sky Sports in recent years. Ladbrokes will be hoping to capitalise on broadening their market to the sport of Rugby League.
Ladbrokes Chief Executive, Jim Mullen, commented: "Our decision to sponsor the Challenge Cup was an easy one. We want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game. We play hard to win and that’s what the Ladbrokes Challenge Cup is all about."