Online gaming executives prioritising current operations

nd three-quarters of online gaming executives are putting improving their existing operations above exploring new revenue sources, according to a report by MECN.

The media and entertainment consultancy’s Online Gambling Benchmarking report reveals that approximately 75% of senior figures surveyed said the future focus of their work would be current operational enhancement rather than new business opportunities.

The report also analysed key operators to conclude that the online gambling industry is growing at around 18% a year – a rate which has been near enough constant since 2010 and is similar to other online sectors such as online travel and e-commerce.

An MECN statement said: “After years of explosive growth, this ‘normal’ growth rate and increased pressure on profit margins might seem to some in the industry a severe hit. In our view, though, the online gambling industry is ‘just’ now all grown up, and like other industries it has to contend daily with increased competition and pressure on margins.”