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NEWS 27 October 2017
Playtech acquires BetBuddy
By Harrison Sayers
Playtech, the London-based gambling software and service providers, announced the company’s acquisition of BetBuddy, a responsible gambling analytics solution provider. The fee has yet to be disclosed.

Ian Ince, Head of Regulatory Affairs and Compliance, Playtech, said: “BetBuddy is the leading company in this field and has a team that has focused exclusively on developing an industry-leading Responsible Gambling solution.”

“The strength of the product and the knowledge and experience that the team brings is unparalleled, and we are delighted to have completed this acquisition and to welcome them to the Playtech family."

BetBuddy’s behavioural identification and modification software attracted Playtech, who are looking to incorporate the technologies into their own offerings. The acquired tech will be deployed onto Playtech’s IMS player Management system, improving the current Responsible Gambling focus of their services.

Ince added: “Responsible Gambling is a cornerstone in all Playtech’s offerings. This acquisition demonstrates our commitment to producing solutions and games that will enable Playtech and its customers to be the most responsive and responsible businesses in the industry.”

The news follows the UK’s Responsible Gambling week which was held October 12 to 18, 2017.

Simo Dragicevic, CEO, BetBuddy, said: “We are thrilled to have agreed terms with Playtech, the leading B2B supplier in the gambling industry. We look forward to working with the Playtech Compliance, Business Intelligence, and Game Development teams, in partnership with Playtech’s customers and wider industry stakeholders, to continue to help to raise standards in Responsible Gambling.”

RELATED TAGS: Online | Mergers & Acquisitions | Industry
IN-DEPTH 21 February 2018
Blockchain: Better the Devil you know?
The battle of the blockchain rages on. The technology that underpins cryptocurrency has proved deeply divisive, both in the gaming industry and wider financial markets. Up until now blockchain has suffered from a reputation as a tool for circumvention of controls and a platform for the underworld, but could the decentralised and transparent nature of the technology transform the gaming landscape as it promises? We asked two of the world's leading experts on blockchain gaming if it has finally come of age