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NEWS 6 December 2017

Yggdrasil Gaming to enter Denmark’s market

By Manuel Marti
Yggdrasil Gaming has announced it has extended its reach by stepping into the Danish market in a joint venture with the local operator Danske Spil.

As part of the partnership agreement, Yggdrasil's titles will go live in the first quarter of 2018. Simultaneously, the online and casino games supplier will also offer its services through GVC, under the bwin.dk domain.

In a statement announcing the deal, Fredrik Elmqvist, Yggdrasil CEO, said: “Our entry into Denmark has been marked with significant interest in Yggdrasil content from operators looking to improve their gaming portfolios.

“This latest deal to go live on Danske Spil and bwin.dk via GVC brings our games to players with two of Denmark’s most popular brands.”

The operators will have access to host the majority of Yggdrasil titles, including recently released Vikings Go Berzerk, in addition to its collection of in game promotional tools, Boost, and social sharing tool, Brag.

Søren Schneider, Head of Product of Danske Licens Spil, added: “Danske Spil is always looking to better serve our player base, and we are certain that Yggdrasil games will prove extremely popular.

“Yggdrasil is a well-respected name within gaming, and it is a pleasure to work alongside them to strengthen the Danske Spil offering.

“Yggdrasil games are already enjoyed by players across the Nordics and beyond, so it is fantastic to bring them to our customer’s in Denmark’s regulated market,” GVC Chief Product Officer, Liron Snir added.

He concluded: “Denmark is an extremely competitive market, so Yggdrasil’s high-quality titles and industry-first promotional tools will give both our brands and our B2B partners a powerful edge.”
RELATED TAGS: Online | Marketing | Industry
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