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NEWS 5 March 2018

Company Focus: SBTech: the leading betting and gaming solutions provider to regulated markets worldwide

By Gambling Insider
SBTech is the leading provider of online and omni-channel sports betting solutions in regulated markets around the world.

The group’s award-winning offering includes a best-in-class sports betting product, a fully responsive and adaptive front end, the powerful Chameleon360 iGaming platform and an integrated casino hub.

The flexibility of SBTech’s services and products has been a major factor in its continuing success. Clients can take advantage of a fully managed solution or leverage the company’s suite of Managed Services to construct the package that best meets their needs.

Operators can also implement a bespoke sportsbook risk management strategy, enabling them to manage any market while leaving the rest to be managed by SBTech traders.

SBTech’s innovations in in-play betting continue to push the boundaries of what is achievable in a mobile-first environment. A range of new live betting features and products have been added to SBTech’s in-play offering in the past few months, complementing market-leading features such as Fast Markets and enhancing the live experience for players worldwide.


Pulse is SBTech’s latest in-play innovation and was launched to great acclaim at ICE 2108. Inspired by the principles of gamification, Pulse delivers an entirely new in-play experience by putting the player at the heart of the action. The feature enables bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.

Pulse produces higher levels of engagement and brand loyalty for SBTech operators as players hold their nerves while hoping for the bigger jackpot-style payouts.


Action Betting is powered by SBTech’s machine learning algorithm and creates instant notifications when specific incidents such as free kicks, corners or dangerous attacks occur during a game.

A dynamic market is displayed on-screen, enabling players to place a quick bet on outcomes directly from the widget, with the selection added to the bet slip instantaneously.


Add2Bet enables players to immediately use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections. The feature is part of a series of mobile-focused enhancements to SBTech’s market-leading sportsbook solution and is designed around simplicity and ease-of-use.

Add2Bet was launched following in-depth research and development by SBTech, including extensive A/B testing, focus groups and practical scenario implementation in a live environment. It provides players with more control over their betting and appeals to younger demographics. SBTech’s research showed that under-35s were early adopters of the feature and nearly 70% of players who use cash out for an average of 40% of their betting activity placed a bet using the new feature.

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