Published
MarketingSports Betting

Sydney Opera House ordered to display horseracing adverts on sails

The Sydney Opera House has been ordered by the New South Wales (NSW) government to display horseracing adverts on its famous sails.

sydney

Originally, the Chief Executive of the Sydney landmark, Louise Herron, agreed to a limited display of only the jockey’s colours, leaving out horse names, the name of the race and the numbers of the barriers, but State Premier Gladys Berejiklian overruled this decision on 5 October.

Before Premier Berejiklian bypassed Herron’s decision, Herron was interviewed on The Alan Jones Breakfast Show, where she said: “We have no problem with that (displaying the colours only). What we won’t do is put text or videos of horse numbers or names, or the Everest logo, on the Opera House sails. It’s not a billboard.”

Peter V'landys, Racing NSW CEO, also spoke on the program, saying it would mean “absolutely nothing” to put only the colours on the sails and compared this situation to the 2015 decision to light up the opera house in the colours of the Australian national rugby team.

V'landys went on to ask Herron why the world of racing was being discriminated against.

Unable to come to an agreement in their ongoing negotiations, Premier Berejiklian was called upon to intervene and make a final decision.

The Sydney Opera House is owned by the NSW government and is a UNESCO World Heritage Site.

The race in question is Australia’s richest. The Everest boasts a A$13m (US$9.2m) total prize pool and a starting place costs A$600,000.

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...