Published
OnlineSports BettingFeature

Sportradar exec: MGM-GVC joint venture will be “very strong” in US

Sportradar executive Neale Deeley is impressed with the early success of DraftKings and FanDuel in New Jersey but believes Roar Digital could change the US sports betting landscape.

NealeDeeley

Roar Digital is the joint venture between MGM Resorts International and GVC Holdings, which GVC CEO Kenny Alexander has said is taking a patient, long-term approach in the US.

Deeley, VP Sales, Gaming at Sportradar, tells Gambling Insider: "The early pace-setters in New Jersey have been the leading daily fantasy sports brands DraftKings and Paddy Power Betfair’s FanDuel, which have both done very well in exciting their existing databases about sports betting.

"They will be followed by other major brand names, such as the MGM/GVC combination, Roar Digital. This is yet to get into its stride but will doubtless be very strong as and when it gets up and running."

At a recent sports betting conference at the National Indian Gaming Association tradeshow, Deeley also spoke about the early success of DraftKings and FanDuel.

When asked if others can keep up with the market leaders by Gambling Insider Editor David Cook, the Sportradar exec said: "They're capable organisations but they're not unbeatable. Who is, right? It's about picking the right partners to make yourselves successful."

Deeley was speaking exclusively for the May/June edition of the Gambling Insider magazine. Register for free here to read the full article when published.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...