altenar2.gif
altenar2.gif
altenar2.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 9 August 2019

Paddy Power PR stunt leads to FA charge for Huddersfield Town

By Owain Flanders

Paddy Power’s recent "Save Our Shirt" campaign has resulted in a charge of misconduct for English Championship football club Huddersfield Town, after the team was deemed to have breached the Football Asocciation’s (FA) kit and advertising regulations.

The club unveiled a new heavily branded kit in July, which featured a large Paddy Power logo in a sash across the front, prompting scathing criticism.

The kit was worn in a pre-season friendly, before being revealed as part of a stunt that would launch the Paddy Power campaign calling for the removal of gambling shirt sponsorship in football.

Paddy Power, owned by Flutter Entertainment, then confirmed this season’s Huddersfield kit would not include its logo.

In donning the design for an official match, the club is seen to have breached a section of the FA’s kit and advertising regulations, stipulating that a kit is permitted to have "one single area not exceeding 250 square centimetres on the front of the shirt."

Huddersfield has until 16 August to respond to the charge, expected to result in a fine.

Paddy Power has agreed similar deals this season to "unsponsor" the shirts of Newport County, Motherwell, Macclesfield Town and Southend United.

RELATED TAGS: Sports Betting
DISCUSS THIS ARTICLE
2019_42_enteractive.gif
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
ANALYSIS
MUST READ
IN-DEPTH 11 October 2019
Landing on a monopoly
READ MORE
PREMIUM CONNECTIONS