Unibet in ad agency search
Online betting firm Unibet are seeking an agency to take on their £2 million UK advertising account. The Swedish company, who offer sports betting, casino gaming, poker and bingo, have begun approaching agencies directly.
The group had previously held a £20m pan-European advertising account with agency TBWALondon.
Unibet Group plc recently announced a profit after tax for the year ending 31st December 2011 of £35.5m, while their Q4 2011 profit was £11.3m.
Gross winnings revenue was recorded at £154.4m for 2011, and £44.7m for Q4 2011.
Their total number of active customers at the end of 2011 was 400,697, up from 308,872 in 2010.
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