Published
OnlineMarketingIndustry

Malta Gaming Authority to licensees: no references to pandemic

Irresponsible communication during the pandemic is considered a breach of regulation.

maltagamingauthority2020

The Malta Gaming Authority issued a notice warning licensees that, considering how much stress the pandemic could cause players, the gaming industry has to deliver “socially responsible commercial communications with respect to COVID-19”, also stating that this was “a very trying time for all” but could be “particularly distressing to players."

Any direct or indirect reference to COVID-19 or any related circumstance would be considered to amount to a breach of this regulation," the statement continued.

The MGA is also asking licensees to inform affiliates and make sure their strategies and marketing campaigns conform to an ethical and socially responsible manner, shunning anything that alludes to the global crisis, or encourages solitary gaming over social gaming.

Gambling Commission CEO Neil McArthur issued a similar warning for the Great British marker ealier this week.

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...