Caesars Interactive Entertainment social games division sale of over $4bn announced

Caesars Interactive Entertainment (CIE) has agreed to sell Playtika, its social games development division, to a consortium that includes an affiliate of online gaming group Shanghai Giant Network Technology, for $4.4bn. This comes after it was rumoured that CIE could be sold in its entirety for around $4bn, with the Wall Street Journal (WSJ) reporting that gaming companies were among those interested and Bloomberg claiming bids of approximately ...