“We have been working towards delivering this solution since the early days of Fast Track. Within the iGaming industry we have spoken about creating 1:1 experiences with our players for many years but have not had access to the right tools to make it a reality. I am excited and proud that Fast Track is making 1:1 player experiences possible for the first time with the Singularity Model,” commented Simon Lidzén, Co-founder and CEO of Fast Track.
The Singularity Model features an engine that observes every action the player makes in real time and uses advanced machine learning and computations to establish a comprehensive player profile. Once this is established, the Singularity model hand picks the content, times and channels that are best suited to the individual player and creates a relevant, timely engagement.
The Singularity Model is built specifically to make fully automated, real-time, 1:1 experiences possible.
The model has been designed with maximum flexibility in mind. Operators are given full control of the data, decision-making framework and tech stack and can customise every aspect according to their unique needs.
This technology marks the beginning of the next generation of player engagement within the industry; fundamentally changing the way operators interact with players.
To further support 1:1 experiences, Fast Track is also rolling out a completely new data analytics platform: Fast Track Data Studio. Sitting on top of Fast Track’s real-time data feed, the Data Studio will allow users to carry out complex queries in lightning-fast time, assisting users to make more informed decisions about their business with easily digestible and customisable dashboards.
Fast Track’s partners will also have access to the Singularity Project, a comprehensive intelligence hub managed by a dedicated data science team. The team will be publishing the results of relevant experiments and sharing insights that can be used with the Singularity Model.
