Sky Bet signs a multi-year agreement with Fresh 8

Betting & Gaming, subsidiary of UK betting operator Sky Bet, has signed a multi-year deal with ad-serving software provider Fresh 8 for their personalised ad platform.

The partnership will see Fresh 8’s personalised ad technology continue to be used across Sky Bet’s products. The deal covers key web and app content channels and will include the implementation of Fresh 8's unique software development kit (SDK) to deliver personalised ads in-app.

By using the next generation ad serving platform, Sky Bet will look to drive player engagement.

“SkyBet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate,” said Andrew Sharland, managing director at Fresh 8 Gaming.

Sarah Orrill, Head of Acquisition & Media at Sky Bet commented on the partnership: “SkyBet have evaluated many advertising technologies but the fact Fresh 8 specifically targets the gambling industry means their performance is a magnitude higher than any of their competitors. This is a key deal for SkyBet ensuring that we achieve maximum conversion from our high profile content deals”.

This recent success for Sky Betting & Gamintg follows the new purchase of gaming content developer CORE last week.