SBC will deliver global market perspective at Betting on Football

final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May).

The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil CEO Niels Erik Folmann and LeoVegas CEO Johan Styren.

Kärrbrink commented: “Betting on Football is a great platform for discussing the latest developments in the betting industry, and I’m excited about the opportunity to address the Scandinavian market on the panel.”

Running concurrently with the Leadership track on 3 May, the Market Profile Track will provide an extensive update on football betting markets across the globe, starting with an assessment of the Spanish market and an increasingly digitalised environment in Africa.

Daniel Graetzer, Executive Director for R. Franco Group, will be providing expert insight on developments in the Spanish market, which produced record revenues of €238.2 million in 2016.

Meanwhile, Matthew Symmonds – Founder and Director of Web Analysis Solutions Limited, which operates WinDrawWin.com and PredictZ.com – teased his involvement in an African panel focused on mobile betting advancements, improved payment methods, increased market transparency and higher marketing spend.

Symmonds commented: “Having been a leading UK sports betting affiliate for 14 years, and a primary source of free football tips and football predictions for the biggest leagues across the world, it's fascinating to see how an emerging market with such complexity and diversity can become so lucrative.”

The Market Profile track will then stretch across Western Europe in both Germany and Italy, before arriving at opportunities in the CIS. Russian media regulator Roskomnadzor awarded a handful of online gambling licences last summer, but has been routinely blocking websites deemed to be illegally targeting its national consumers, and even restricted access to Eastern European-focused operators such as Favbet.

Favbet CEO and #bofcon2017 panelist Nikos Halikias added: “It is particularly interesting for us to discuss the current situation in Russia, given that Favbet was one of the many Eastern European focused operators restricted access to the market by Roskomnadzor. We are looking forward to sharing knowledge about regulation changes in Russia and some of the other Eastern European countries on a high level panel at Stamford Bridge.”

Following the headline Scandinavian panel, the CEOs from San Manuel Digital and Don Best will be appearing in the penultimate session focused on North America. Given that the American Gaming Association (AGA) has suggested that Trump taking office could lead to a repeal of federal law barring sports betting in most US states, it will be interesting to hear how quickly ‘the tide is turning’ and what opportunities there might be for European bookmakers across the pond.

The Market Profile track will conclude with a detailed look at the growing Asian market, which includes a Chinese Football League capturing some of the world’s best players and the attention of punters across Europe.