Playtech was awarded the exclusive contract with the 60-year-old state owned operator following a successful public tender process. The contract includes integrating Playtech’s casino platform, games portfolio and providing support to Totalizator Sportowy with its range of marketing and consultancy services.
The agreement forms part of Playtech’s ongoing strategy to partner with leading land-based brands and institutions in newly regulated online markets.
In addition to its industry leading games content it is the data-driven marketing and CRM capabilities of Playtech’s IMS platform that mean it is well placed to service leading brands in new markets.
In a statement announcing the contract award, Mor Weizer, CEO of Playtech said: “Totalizator Sportowy has been supplying lottery and gambling products for more than 60 years and is the largest operator in Poland. We are thrilled to have been selected as its new online casino partner and I’m delighted to be able to announce this agreement today.
“Given the scale and flexibility of our gaming platform Playtech is the partner of choice for leading land-based operators that are best placed to lead the online growth of newly regulating online markets.”
