Pragmatic Play partners with OIA Services to expand Italian reach

Pragmatic Play, the casino games developer, has increased its presence in the Italian market by entering a partnership with gambling operator group OIA Services.

The agreement will see Pragmatic Play games, such as Queen of Gold, Gold Rush and Chilli Heat, available through the group’s Italian popular operator brands Betaland and EnjoyBet.

Cmmenting on the new partnership Pragmatic Play’s Chief Commercial Officer, Melissa Summerfield, said: “Partnering with one of Italy’s largest operator groups is a significant deal for us, as it allows us to expand our operations in one of Europe’s fastest growing markets.

“We are thrilled that our award-winning portfolio of games will now be available to Betaland and EnjoyBet players. We’re looking forward to working closely with the team at OIA Services going forward.”

Echoing the same sentiments Michele Sprovieri, Managing Director at OIA Services, added: “It’s very important that our customers have an online gaming experience that includes the very best games available on the market.

“Pragmatic Play has an established reputation as a premium games developer, and we jumped at the opportunity to work with them. We look forward to having a long and fruitful relationship.”

Pragmatic Play releases two new games a month throughout the year, most recently the Norse Mythology themed Asgard.

These games now feature with numerous online casino brands, including Betclic, Royal Panda and GVC Holdings.

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