Kambi goes live with Stanleybet Romania and Sun International

Leading Sportsbook supplier Kambi has launched with two new customers in two different jurisdictions as Stanleybet Romania and Sun International went live with their respective Kambi-powered sportsbooks.

The simultaneous launches, which come amid a busy pre-World Cup period, underlines the scalability of the Kambi Sportsbook, as well as the supplier’s ability to launch new customers within a short timeframe.

Stanleybet Romania, which migrated to the Kambi Sportsbook from its previous supplier, relaunched its Stanletbet.ro site last week, just seven weeks after signing with Kambi. 

The quick integration time has enabled Stanleybet Romania to offer its players the number one sports betting experience on the market in time for this summer’s World Cup. 

Meanwhile, Kambi also went live with Sun International, which last week relaunched its South Africa-facing online Sunbet brand with a Kambi Sportsbook.

The launch comes after Sun International, the largest resort and entertainment group in the Southern Hemisphere, received the required approval from the local regulator. 

The upgraded Sunbet site is already delivering increased bet volumes and Sun International plans to accelerate growth by implementing a marketing plan to highlight some of the unique features of the Kambi Sportsbook.     

Martin Sack, Group Manager of Online Business Development at Sun International, commented: "In Kambi we are confident we have selected the right partner to help us grow our Sportsbook.

“Kambi has a record of springboarding visionary sportsbooks and through this partnership, I believe our customers have access to what is arguably one of the best sportsbooks in the South African market.

“Early indications are that our customers are thoroughly enjoying the Sunbet site’s greatly expanded offering,” he added.

Max Meltzer, Kambi Chief Commercial Officer, welcomed Stanleybet Romania and Sun International to the Kambi network and stated the launches were further evidence of the supplier’s scalability.

“I’m delighted Kambi has launched with both Stanleybet Romania and Sun International, particularly ahead of the World Cup, which will provide the perfect opportunity for players to experience the quality of the Kambi Sportsbook,” Meltzer said.

“The fact we launched two customers into jurisdictions with different regulatory frameworks in such a short space of time illustrates the scalability of the Kambi Sportsbook, a capability which has seen us expand into multiple regulated markets across six continents,” he added.


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