Kambi customer Rush Street Interactive (RSI) has debuted its Sportsbook in the regulated market of Colombia, following a platform integration which has laid the groundwork for the companies’ imminent U.S. sports betting launch.
The release of rushbet.co comes less than a month after Kambi and RSI announced their Sportsbook partnership, news which came in the wake of the U.S. Supreme Court striking down the country’s federal ban on sports betting.
Ahead of the Colombia launch, Kambi and RSI completed a deep platform integration, with the Kambi Sportsbook successfully embedded within Rush Street Interactive’s proprietary platform.
As a result of the thorough and well documented integration process, RSI has a high level of autonomy over the Kambi Sportsbook, giving the operator the freedom and flexibility to adapt the technology to its own requirements.
Max Meltzer, Kambi Chief Commercial Officer, said: “As a pure Sportsbook supplier, a deep and high-quality platform integration is crucial if customers are to receive the full benefit of the Kambi Sportsbook.
“The integration with RSI’s high quality platform in terms of depth is a fine example of the qualities of Kambi’s scalable technology, leaving the combination of our platforms well prepared for Colombia and soon for the U.S. market.”