Playtech Live launches built-in bet slip for Ladbrokes Coral

London, 9th July 2018 – Playtech, the world’s leading omnichannel gaming company, has partnered with Ladbrokes Coral to deliver the industry’s first bet slip fully integrated into the Live Casino client.

Playtech’s new bet slip solution will allow football-mad Ladbrokes Coral customers to follow live odds and action without leaving the tables, and it arrives just in time for the FIFA World Cup.

The fully tailored studio, available 24/7, features Roulette operated by Sports-trained dealers, who will provide match commentary throughout each World Cup game. For an even more immersive experience, a dedicated video wall will display major game events and match statistics.

Developed with a mobile-first focus, players can enjoy a seamless experience across all devices, placing their bets without leaving the table and staying fully up-to-date on the action at the same time. The automated sports betting content will be delivered courtesy of Fresh8, ensuring that the most popular and optimised bets are delivered to the user.

Development of the bet slip is the next stage in a series of Sports and Live Casino crossovers for Playtech and Ladbrokes Coral, following the creation of Cheltenham Festival-themed Roulette room, which features live streaming of all races, for the Coral brand last year.

“The new Ladbrokes Coral integrated bet slip is a significant step forward for the Live Casino experience”, said Kevin Kilminster, Head of Live Casino Innovation for Playtech. “Sports fans no longer have to choose between playing Roulette and keeping up-to-date with the big events. With everything they need to place sports bets fully incorporated into the Live studio, it’s a more convenient and engaging experience for the players.

“This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the Live Casino client. Owing to our unique omnichannel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”

Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, comments, “Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip.

“This technology adds a brand-new dimension to our Live offering and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”

– Ends –

About Playtech, Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 16 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups,
government sponsored entities such as lotteries, and new entrants opening operations in newly regulated markets. Its business intelligence-driven gambling software offering includes a casino, live casino, bingo, poker, and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

For further information, contact:

Playtech plc James Newman, Head of Investor Relations & Corporate Communications

Headland Consultancy Tom James, Jack Gault
c/o Headland Consultancy +44 (0)20 3805 4822


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