Betradar reveals World Cup products

ts and betting-related data supplier Betradar has unveiled its portfolio of World Cup products.

The firm’s fully customisable WC2014 Live Match Centre includes a vast amount of pre-match and in-play statistics as well as visualisation of on-pitch action through the likes of positional data and ball spotting features.

Betradar will also provide live betting services for the tournament in the form of its Live Odds Service, a fully automated and integrated in-running trading solution, and Live Scouting Service, an information source enabling bookmakers to run their own in-running trading.

Also on offer are new in-play betting games Soccer Roulette and NextUp: Soccer, which allow sportsbooks to provide over 30 betting opportunities per match based on 19 unique key events, and In-Play Minigames, an “innovative series of live soccer gaming concepts”.

Sportradar managing director of sales Erik Lorenz said: “Historical betting patterns show that the World Cup traditionally provides a major boost to all bookmakers and therefore represents the perfect opportunity to take a new approach to drive more revenues through interactive in-play betting services.

Meanwhile provider GVC Holdings has integrated Betradar’s Virtual Football Solution into its flagship Sportingbet.com website.