Sportradar, the world’s leading provider of sports data, media and entertainment solutions, today announced a multi-year extension of its media partnership with NASCAR. The renewed agreement follows a successful four-year partnership, where Sportradar distributed NASCAR’s live timing and scoring data to digital media partners such as the Associated Press and Bleacher Report.
“Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s live data,” said Tim Clark, senior vice president and chief digital officer, NASCAR. “Real-time data and live leaderboard content are critical for NASCAR fans who follow the race across a variety of platforms. Working with Sportradar, we’re confident that our loyal fans have access to the information they crave most.”
“Our relationship with NASCAR is one that we value tremendously,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar. “We look forward to extending our remit with them, and are excited to continue delivering real-time data to NASCAR’s fans.”
Today’s announcement follows an integrity services agreement signed in December between Sportradar and NASCAR. Through that deal Sportradar’s Integrity Services monitors domestic and global betting patterns on NASCAR races for signs of nefarious activity as well as assisting NASCAR with the development of sports betting and integrity rules and helping educate NASCAR drivers, teams, and other stakeholders on all relevant policies.”