6 May, 2022


Swintt presents The Crown, a new branded title in collaboration with ex-footballer and actor Vinnie Jones.

Speaking at ICE London 2022, Swintt CPO Per Hedén explained: “The Crown is our first branded game with Vinnie Jones. It involves players visiting four different bars – The Crown, The Bullseye, The Drunken Duck and Michael’s Whiskey Tavern – and looking for the Crown Jewels.

“Players can spin with different types of wild functionalities for each of the bars. They can take the taxi, look at the map and decide which bar they would like to visit. We have different types of wilds; expanding wilds, sticky wilds, wilds multipliers.

“The Crown has been really well received so far. It was fantastic to have Vinnie on the stand at ICE, presenting the game, promoting it, playing it. He had been part of the product process and really liked the game. And we’re having two more games with Vinnie coming out later this year as well.”