Those who have attended SiGMA well before Covid will remember me singing naively “I’m just an events guy.” I truly believed that the success of SiGMA relied on remaining loyal to “hosting events.”
Until Covid, quite literally, made me redundant. I soon realised that unless we innovated as a group, we were doomed to fail and let the exhibitors and attendees around us down.
As a result, since 2020, our company has expanded its event portfolio far beyond its comfort zone.
Since Covid, the SiGMA Group has set up a VC fund called Ikigai Ventures, where we invest in founders and incubate entire ideas from the ground up. Results here have been incredibly encouraging. We have a global mandate and invest not only in iGaming, but also frontier tech.
The SiGMA Group has also branched into affiliation. These are unchartered waters for us, and there’s no blueprint we could follow. To my knowledge, no other events company has attempted to pivot the way we are. But
I’m convinced we have the right talent on board in Belgrade, Cyprus and Malta, to lead the way with this ambition.
To achieve this, we’ve set up an office in Belgrade that handles SEO exclusively. We’re also on a mission to beef up our squad with some 35 new vacancies. With scores of new nations across multiple continents embracing regulated internet gambling, the future seems bright for the SiGMA Group.
