27 October, 2022

In focus: The Mill Adventure

Our adventure started in 2019 on a mission to refine the efficiency of iGaming operations and redefine player experiences — through ingenuity, data and technology.

In record time, we developed a powerful iGaming platform and pioneered advancements in the spaces of automation, personalisation and operational excellence.

Our platform boasts comprehensive features and solutions for the rapid, seamless launch of online casinos and sustainable success in iGaming. While our platform is already licensed in Germany, Sweden and Malta, and certified in the Netherlands, we are in the process of starting operations in other European regulated markets. Our partners can leverage an ecosystem of tools and features for Casino Management, Marketing and Promotions, Gamification, Business Intelligence, and Risk, Fraud & Payments, including innovations only found on our platform:

SmartLobbies

Powered by artificial intelligence, SmartLobbies takes over the management of casino lobbies, from updating game libraries to creating content categories. Each player enters a world created just for them; a personalised lobby that features game recommendations, rankings and more, minus the manual effort from our partners.

Betpool

Betpool adds a much-needed social layer to iGaming — providing players the opportunity to play with their friends, others from the community, or even their favourite casino streamers. Players enjoy unique actions such

as creating and inviting each other to join teams or groups, pooling funds and sharing their winnings, chatting and livestreaming their sessions on multiple livestreaming platforms. With our platform, our partners can offer their players an extensive content portfolio across all verticals and a wide selection of reputable payment services. Furthermore, they can benefit from tools powered by our leading technology partners for Responsible Gaming, Customer Service, and the management of Content, Affiliates and Customer Relationship.

What makes you stand out?

We encourage innovation at all levels of the company and, with our team, we are able to take on big challenges and make a bigger difference in the industry. Our passion for invention and commitment to operational excellence allows us to offer our partners the following:

  • Data- and Technology-Driven Innovation & Optimisation: Our product development and business decisions are supported by valuable data and insights to ensure foolproof and profitable results.
  • Compliance with New Markets:We successfully comply with the regulatory requirements of new markets, in record time.
  • Scalability & Flexibility: Our platform is designed to scale dynamically with our partners’ businesses. Not only that, our features and tools were created with flexibility in mind so that our partners can conveniently customise their efforts to fit their target market and business goals.
  • Quick Go-to-Market: We know that time is money so we make sure adopting our platform is a breeze for our partners, balancing fast delivery time with high-quality output.

What is your strategic outlook for 2023?

Our commitment to continuous innovation means we are always on a journey toward an even better platform and solutions that ensure our partners’ success and continued relevance to their players. Automation and personalisation remain at the core of our ambitions to provide more meaningful and rewarding entertainment. Coming from its proven success in the casino vertical, we plan on expanding Betpool not just to increase player engagement and the level of entertainment but as well as the current market associated with the feature — we’re excited to maximise the potential of this feature!

Our recent success in entering the German and Dutch markets provides us with exciting opportunities; at the same time, we look forward to taking our iGaming adventure to the rest of the world, be it in Europe or new markets like the US. Ultimately, we aim to consolidate our position as a market leader, loyal to our selective approach toward the partners we work with.