27 October, 2022 | Malta Focus 2022

In focus: Swintt

Established in 2019, Swintt is an innovative provider of online casino games that has swiftly carved out a reputation for itself as one of the most sought-after studios in the iGaming space.

Characterised by a diverse senior management team that boasts over 100 years of industry experience between them, Swintt has leveraged this deep pool of talent to provide state-of-the-art content and game-changing engagement tools to help countless clients grow in a range of regulated markets worldwide.

Braving New Frontiers

Although a relatively young studio, Swintt has wasted no time whatsoever in expanding its global outreach to cater for both operators and players alike in a broad cross-section of countries. No better has this exponential growth been captured than in the past 12 months, during which the brand has received a number of regulatory approvals, while also making its debut in new up-and-coming markets.

Over the course of 2022, Swintt has established a strong foothold in the Netherlands – where classic titles from its Swintt Premium range have proved particularly popular among Dutch players – while also rolling out its portfolio of games in both the Latvian and Ukrainian markets. More recently, the brand acquired a coveted UKGC license, which will now enable Swintt to service operators throughout England, Wales, Scotland and Northern Ireland, opening a number of exciting new doors for the studio.

Sharing The Knowledge

Another key aspect of Swintt’s rapid rise to prominence has been the addition of the SwinttStudios partnership program. A game-changing initiative that allows boutique software providers to develop and distribute titles within the existing framework. SwinttStudios sees the provider take over game logic and product delivery, leaving partners free to focus on the design and theme of their titles. This, in turn, streamlines production and creates a smoother creative process for all parties involved.

To date, two third-party studios have already begun to distribute titles through the SwinttStudios partnership program. The first was North America’s Fine Edge Gaming, who have developed and released two games via the platform – Stacking Bisons and Diego’s Hunt – with four more to follow before the year is out. The second was Japanese entertainment company, Samurai Studios® by NatsumeAtari, who will use the program to share an exclusive range of content with Swintt customers.

The Hits Keep Coming

Of course, what really helps Swintt stand out in the highly-competitive online casino industry is the brand’s ongoing commitment to game development and product innovation. This year, the company made its first foray into the world of branded content by launching The Crown starring Vinnie Jones – an action-packed video slot blockbuster that featured a star turn from the former footballer-turned-actor and philanthropist, while also boasting multiple base game locations and wild bonus features.

Another hallmark of the Swintt brand has been the pioneering range of titles in the studio’s Xtra Series. With these games combining state-of-the-art graphics and sound with ground-breaking features that players won’t find at any other studio; highlights have included Rock N Ways XtraWaysTM, Mystic Bear XtraHoldTM and the studio’s most successful release to date, Aloha Spirit XtraLockTM. Not content to stop there, the studio has been back in the lab this month working on yet another Xtra Series title, this time the Halloween-themed Monster Disco XtraHoldTM, which will make its online debut on 26 October.

Looking To The Future

For all these reasons and more, Swintt has already received plenty of recognition from its peers in the iGaming community – but the studio certainly won’t be resting on its laurels and counting the plaudits as it continues to move forward in 2023. Yes, the brand has already been the recipient of multiple gaming industry prizes and was recently shortlisted for the Global Gaming Awards’ prestigious Online Casino Supplier category, but why stop there when there are so many more opportunities to pursue?Earlier this year, Swintt appointed former COO, David Mann, as the company’s new Chief Executive Officer, with outgoing CEO, David Flynn, instead taking over operations at Swintt’s parent company, Glitnor Group. Now, guided by Mann’s steady hand, the brand will look to build on the incredible growth of the past 12 months by expanding into even more regulated markets including, Ontario, Romania, Italy and the USA. These expansion plans further cement  its position as a true industry leader.