Its mission is to be the long-term partner of choice for operators in regulated markets, providing them with a secure, market-leading and tailored sportsbook solution. It gives players the best possible sports betting experience regardless of their location and the device they use.
This mission will allow BtoBet’s partners to claim their position as the number one sports betting choice in the market in which they operate. The company also provides operators with access to its leading sportsbook management solution, consisting of its in-house flexible risk management, product and offer creation, player risk management services, retail agent risk management services, support services and more. Its extensive Managed Trading Services (MTS) portfolio allows it to deliver a comprehensive, successful suite of sportsbook products to operators.
BtoBet’s experience and leading presence in key markets led to the company’s 2020 acquisition by Aspire Global, a leading B2B-provider of iGaming solutions. And again in 2022, through NeoGames’ acquisition of Aspire Global and all its subsidiaries, forming a group that offers the full iGaming value chain to customers. BtoBet now employs more than 180 people in four different offices, three of which are in North Macedonia (in Skopje, Ohrid, and Bitola), with the fourth in Rome, Italy.
Current operating markets
BtoBet has delivered full turnkey sportsbook solutions in four continents, and currently serves over 20 partners operating over 60 brands worldwide. Its portfolio of partners includes Boyle Sports (the Netherlands), ITSP (Germany), Karamba (Denmark), BestBet24 (Poland), Betfair and William Hill (Colombia), FanDuel (Brazil), Logrand Entertainment Group (Mexico), the largest pan-African operator Premier Bet which operates in over 20 jurisdictions as well as ZEbet (Nigeria).
Certifications
BtoBet’s sportsbook solution is designed using industry-leading security practices and technology. Its Information Security Management System (ISMS) is ISO/IEC 27001 certified, and BtoBet received the GLI-33 Events Wagering System Certification earlier this year for its Sportsbook Platform. The platform is also certified through the United Kingdom Gambling Commission (UKGC), Malta Gaming Authority (MGA), Denmark’s Spillemyndigheden and the Netherlands’ Kansspelautoriteit.
This ensures that the sportsbook platform will protect the privacy and data of its customers and players to the very highest level. A security-minded approach and secure design principles are embedded at the core of the platform architecture providing operators with the required ease of mind.
Standing out for its platform robustness and exclusive tools
BtoBet’s market-leading sportsbook solution has a proven track record in processing large amount of data, bets, and transactions at peak times. This has been highlighted by its web services partner – Amazon Web Services (AWS) – in a case study which focuses on the performance of BtoBet’s sportsbook platform. Since working with BtoBet, the largest pan-African operator –PremierBet – has expanded its footprint to more than 20 jurisdictions. This is a testimony to the sportsbook platform’s technical robustness and scalability.
Furthermore, BtoBet has launched a set of exclusive and proprietary sportsbook tools based on advanced AI and ML, allowing for a more player-centric betting experience. These tools provide the answers to a lot of the pains which operators and their teams face on a daily basis. Through in-depthdata analytics based on a various elements – such as player betting behaviour, betting preferences, amounts deposited and staked amongst many other data points – operators would be able to increase the engagement of their players through a more personalised approach. They would also be able to recommend bets based on individual preferences or other trending events that would interest the player directly. Ultimately, through these data-based recommendations operators would be able to maximise their turnover by increasing the overall player activity, bet count, PLV and ARPU by leveraging their data and deliver personalised betting content.
Operators are also able to impove their player acquisition and retention through the use of free-to-play sports games, which further enhance the player activity and engagement. Additionally, operators can also engage new and returning players with high-quality and in-depth statistics-based news, automatically populating their sports betting sites.
The in-depth data analysis through BtoBet’s sportsbook tools also proves very handy in terms of protecting the operator against fraudulent behaviour, and the player themselves by avoiding betting patterns that could lead to problem gambling.
