At the heart of its offering is Bombay Live. Powered by a collection of global studios, Bombay Live has been assembled by a team of industry experts who wanted to reinvent live casino. This includes a product that is playable on all devices (with an emphasis on mobile), featuring 24/7 support and available in 14 languages, with more to come.
Live casino is nothing new, but the way people enjoy it has been evolving for several years now and the space has been growing very quickly, even prior to the pandemic, but it was dominated by a handful of suppliers. With Bombay Live, the focus since the beginning has been putting the customer at the very centre of the universe.
All Bombay Live studios are state-of-the art with immersive 4K video quality, advanced video broadcasting and low latency, regardless of where the player logs on from. It also offers a Chroma Key solution for clients looking to brand their own live casino tables and an advanced Green Screen technology that is responsive to gameplay.
New rules
Bombay Live’s range of games is always expanding. It currently offers seven Blackjack tables, two Roulette tables, eight Baccarat tables, one Andar Bahar table and one Bollywood Stars table. As well as side bets and a dedicated lobby, tables are available with dealers speaking English, Japanese and Korean. Spanish and Portuguese tables will follow shortly.
Alongside the classics, there’s also plenty of room for innovation across features, side bets and new gaming concepts. One area is game show-style titles, and another is a recently launching title called Dragon Tiger. While the gameplay mechanics are similar to Baccarat, it also includes two unique side bets with in-game animations.
For many years, the focus for product innovation and development in live casino was on production quality and obviously that is still important, but great production alone isn’t enough to stand apart from competition anymore.
Bombay Live is finding ways we can push things further to create unique customer experiences. One great example is green screen technology. It’s used widely across the space, but we’ve recently built games where the green screen reacts to the outcome on the tables. It is a way of turning a previously static feature into something that adds to the overall experience of the games.
It is an increasingly busy time for Bombay Group. During the final quarter of 2022, the Bombay Games brand will also launch new, mobile-focused Baccarat and Roulette titles. Meanwhile the HUB88 content aggregator continues to grow, with features including a business reporting mobile app, an in-built marketplace and a new games development kit known as The Wrapper.
The dream of a complete casino content solution is becoming reality.
Land-based ambitions
The Bombay brand is quickly becoming synonymous with luxury gaming, and not just online. Bombay Group is currently building a private members club and hotel with gaming rooms in Tallinn, Estonia, where VIPs can enjoy everything from a whisky bar to fine dining.
This means players can continue their online gaming in the real world, even playing with their preferred dealers while using their same wallet. It is about creating a seamless experience that continuously exceeds expectations.
The entire venue in Tallinn will be available to be white-labeled by partner operators who want to treat their VIPs, and ultimately the plan is to expand the concept into a global network, so players can enjoy the finest in live gaming wherever they are in the world.
Ultimately, Bombay is about a different type of gaming, where the player always comes first and genuine, user-focused innovation is a reality. We hope you’ll come along for the ride.
