27 October, 2022

In focus: Relax Gaming

Relax Gaming is a leading supplier and aggregator of award-winning content including slots, jackpots, bingo and poker.

Founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape, Relax revolutionised business practices and brought about a streamlined way of working. With integrity at its core and differentiation in its DNA, the company propelled the aggregation integration process forward with Relax Apex® whilst driving differentiation through each of its casino verticals.

Now with Relax Rush, a full suite of promotional tools under its belt, the supplier succeeds in injecting an additional layer of creative and engaging elements to its quality content. Already in its second month of operation, the functionality has been enjoyed industry-wide via the company’s initial exercise, the 1 Million Euro Dream Drop Campaign. The campaign hosts daily prize drops, weekly boosts, and frequent tournaments that have seen retention rates skyrocket across all Dream Drop Jackpot titles. The latter was another monumental release in 2022, a passion project that reinvigorated the jackpot space with monthly fresh content and big-ticket wins.

Dream Drop Jackpots hit the market earlier this year, and shook up the progressive jackpot vertical. Debuting with a fan-favourite top performer Temple Tumble 2, the title was off to a strong start, making its first Mega winner just a few weeks later. Since then, the mechanic has already made its one millionth individual winner, and is celebrated for being the first to provide a guaranteed win functionality. With a constant hot-mode feeling, the product delivers a 11 high impact, high action, diverse offering that satisfies areas of the market which other jackpot products couldn’t satisfy.

Relax Gaming has grown exponentially in the past four years and has solidified its position as a premium game provider. This reputation was built off the back of key blockbusters, most notably the Money Train series. The latest and third instalment of the sequel saw record-breaking results for our operators and even garnered Bigwinboard’s first-ever 10/10 ‘perfect’ score. Money Train 3 was the most highly-anticipated game of the year and exceeded expectations on every count. With 14 wins of 100,000x bet in its first few days, the title delivered on its promises and demonstrated Relax’s approach to player feedback as a cornerstone of its production process. However, Relax’s strengths lie not only in quality content and technology, but also rapid market expansion. Regulated markets are at the heart of the supplier’s growth strategy, seeking to provide content to players wherever they are. Relax currently holds licences in the Alcohol and Gaming Commission of Ontario, the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). Colombia, Denmark, Sweden, Estonia and Latvia also form part of the company’s fully-supported jurisdictions and are targeted through Relax’s own content as well as through its aggregated third-party studio partners from around the globe. With many more regulated market entries on the cards for the coming year, the future looks exciting for Relax Gaming.