The beachfront property, located in Ocean Shores, Washington State, will welcome several additions from Optx, including the company’s player development, player development AI, marketing, marketing AI and connect products.
These all leverage customer data to offer insights regarding guests’ behaviour, which Optx can use to create “actionable recommendations.”
The company claims that “no actionable player is missed” and staff can “spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue and profitability.”
“We are excited to partner with Quinault Beach Resort and Casino to enhance their guest experience and their revenue,” said Brooke Fiumara, Co-CEO at Optx.
“With Optx, properties can expect real-time, actionable data to help guide decision making from top to bottom. Welcome to the team, Quinault.”
Optx was founded in mid-2019 and designed its solution “from the ground up” intending to “simplify complex processes and improve operational efficiency.”
To date, the provider’s solution has proven quite popular with land-based operators, having this year inked agreements with El Cortez Hotel and Casino, Indigo Sky Casino and Resort and Three Rivers Casino Resort.
Bob Little, the General Manager for Quinault Beach Resort and Casino, commented on the property’s partnership with the company, explaining why it chose Optx over other providers.
“We selected Optx over their competitors because Optx has absolutely everything we need,” he said, adding: “Optx’s products will grow our player development by providing top-notch analytics to our staff. This is a win for our staff and our guests.”
