Following the recent launch of the BetRivers sports betting and online casino services in Ontario, the former TSN sports anchor has been rewarded for the impact his personality has had on the brand, by receiving an enlarged role at the company.
Richard Schwartz, CEO, RSI, commented: “Dan O'Toole has had a tremendous broadcasting career in Canada. Having him join our BetRivers team to create content and produce podcasts is bringing a new level of expertise and entertainment to our betting family.”
Prior to the Ontario launch, O’Toole had started to host a weekly podcast, branded as Boomsies!, where he spoke about sports and his life in general. As part of the podcast, O’Toole has interviewed celebrities and sports personalities, such as Tiger Woods, Olympian Alysia Rissling and actor Don Lake.
The increased brand recognition derived from these podcasts, as well as O’Toole’s work in a series of BetRivers Winter Olympics adverts, has encouraged the betting operator to praise his impact.
On his Brand Ambassador role, O’Toole said: “Joining BetRivers and hosting Boomsies! is a terrific way for me to continue to do what I love and to engage with sports fans.
“With BetRivers’ launch in Ontario this week, this is an exciting moment in the evolution of sports betting here in Canada and a great opportunity for me to provide commentary and share my passion for sports with my fellow Canadians, as well as in other markets throughout the US where BetRivers has sportsbooks.”