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Sightline rebrands mobile app, agrees new casino partnership

Sightline Payments has rebranded its mobile loyalty platform, now known as The Mobile+ powered by Joingo, and launched it with a new casino operator on board.

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The Mobile+ powered by Joingo system provides consumers with a mobile casino experience and is used by over 100 gaming operators across the US, which now includes the Graton Casino & Resort in northern California – following the recent deal.

Joe Pappano, Sightline Co-CEO, said of the new rebrand: “Mobile+ powered by Joingo gives the casino operator the ability to easily reach their patrons where they spend a lot of their time – on their phones. Mobile+ has become the market leader in customised casino apps due to its functionality and adaptability to each property and their needs.”

Meanwhile, Kirk Olson, SVP of Sales at Sightline, added: “We’re thrilled to announce our launch at Graton Casino & Resort as their Mobile+ app goes live, helping those operators better engage their patrons. The Mobile+ platform enables casinos to tailor each offering to maximise each guest’s experience.”

The news comes after Sightline announced four senior promotions in recent weeks; which saw Felicia Gassen, Rose Zwirn, Kathleen Duffy and Katie Kuthe all promoted to new roles. 

Gassen has now become Sightline's Chief Administrative Officer and said of her new responsibilities: “I am so grateful for the support and the opportunities afforded to me at Sightline Payments and to be surrounded by such brilliant colleagues.”

Furthermore, Zwirn was named SVP of Business Development, Duffy became the SVP of the Project & Release Management Office and Kuthe was made VP of Client Solutions Delivery.

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