SportsGrid’s streaming network set for Canada debut in February
SportsGrid has launched a new streaming service, which is set to debut in Canada by mid-February.
The new channel, called Fast, will serve millions of Canadian viewers giving them access to sports wagering real-time data and live programming.
SportsGrid’s flagship programme service, SportsGrid Network, will integrate the new channel into its service at the time of release, making it available on connected TVs and devices.
In announcing the new Fast channel, SportsGrid Network plans to leverage coverage of major collegiate and professional sports to partner with media companies covering Canadian leagues, conferences and teams across the country’s television networks.
Syndication General Manager Jason Sukhraj said: “SportsGrid’s launch in Canada is an important day for our company to expand our overall global streaming ecosystem and regional coverage of sports wagering.
“SportsGrid Canada will be a differentiated streaming programme service providing daily sports betting coverage of Canadian sports with insightful commentary and real-time data visualisations.
“Canada is an important market for SportsGrid as the rapidly growing sports betting audience is shifting to streaming providing tremendous opportunities for advertisers to connect with the adult 18-34 demographic.”
Last month, The Associated Press agreed to offer coverage from the SportsGrid Network following a new distribution deal.
As a result, SportsGrid content is now available on AP’s Video Hub and Newsroom platforms for digital publishers, news portals and broadcasters.
The brand’s daily coverage features real-time sports news, data, analytics and stats, as well as odds, lines and more spanning multiple competitions.
This includes the big three US leagues: the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB).
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