MGM recruits NFLPA for new partnership

MGM Resorts has agreed a new partnership with the National Football League Players Association (NFLPA).

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The multi-year deal will see MGM become the hospitality and strategic partner of the NFLPA, with both coming together to give fans new experiences and content with current and ex-NFL players.

Lance Evans, SVP of Sports & Sponsorships, MGM Resorts, said: "Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the US. As football's premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members."

MGM’s properties will host multiple NFL player-related events throughout the season – including the Super Bowl – allowing guests of the Mandalay Bay to interact with players and NFL alumni.

Gina Scott, VP of Partner Services, NFLPA, said: "NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International's rewards program. We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players."

In further news, MGM Resorts are understood to be mulling over making a new bid for Entain – after Entain rebuffed its £8.1bn ($10bn) offer in 2021.

It is thought a bid is not imminent and would arrive later in 2023, following the publication of the UK Government’s white paper review, which could have an impact on the price of Entain should it contain new rules that further restrict gambling companies.

Entain's market capitalisation is now worth approximately £8.9bn, though MGM Resorts will hope the UK White Paper will have an effect on that to drive the price down.

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