Last year, Aristocrat said it would focus on combining Real Money Gaming with customer experience solutions. In October, Anaxi was announced as the new name for this emerging brand. It has a portfolio of technology and creative content designed for the iGaming industry.
Anaxi focuses on the customer experience and increasing consumer confidence in online gaming. It uses its global studio and Customer Experience Solutions (CXS) team to integrate the customer experience with the casino.
Cath Burns, Anaxi EVP, said: "We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world's greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain our partners and players."
Matt Prevost, Chief Revenue Officer, BetMGM, said: "We are honored to be the first operator in North America to offer Anaxi's world-class content. Partnering with Anaxi to provide some of Aristocrat's most iconic games supports our goal of making BetMGM online casino the best destination for players."
In January, BetMGM also agreed a new deal with Aruze Gaming.
On that deal, Kurt Hansen, VP of iGaming at Aruze, said: “Going into 2023, expanding our iGaming presence is a priority for Aruze. Transporting the fun of our award-winning games from the casino floor to the virtual world is an important development allowing players to play anytime, anyplace."
