Junglee Rummy, an online gaming service in India, has created a campaign named The Grand Winnings Playground to entertain and reward online rummy players during the Indian T20 league, the most anticipated cricket tournament in the nation.
The Grand Winnings Playground launched on the Junglee Rummy platform on 31 March.
Furthermore, another contest called Rummy Superfan requires users to play games daily during T20 match hours. In this two-month-long campaign, players can participate in a variety of events and enter to win prizes such as a new car, a motorbike and new smartphones.
The Rummy Premier League (RPL), Junglee Rummy's signature competition, is currently in its 12th iteration and is the main component of The Grand Winnings Playground.
The RPL has a sizable prize fund of 75 crores, which includes a ₹10 crore reward pool for the grand finale. The company has also debuted the T20 Rummy Pro Pass this year, a subscription-based pass that provides cashback to players, to make The Grand Winnings Playground promotion more attractive.
Meanwhile, more than 2 lakh winners received rewards during Junglee Rummy's The Great Winnings Festival last year.
Recently, Junglee Games signed Bollywood actor Ajay Devgn as its new Brand Ambassador and unveiled a new national campaign – ‘Rummy Bole Toh Junglee Rummy.’
Devgn said: “I am delighted to be associated with Junglee Rummy, India’s most trusted rummy site, and to be part of their campaign ‘Rummy Bole Toh Junglee Rummy.’”
