Genius Sports extends partnership with National Football League (NFL)

Not only will Genius Sports provide important data-based B2B services, but also a suite of interactive engagement tools for fans too.

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Genius Sports, a sports data and technology company, has extended its partnership with the National Football League (NFL) for a further five years.

As the exclusive distributor of NFL official league live gama data, Genius Sports will be responsible for feeding Next Gen Stats (NGS) to global media and betting markets.

This deal will continue until the end of the 2027/28 NFL season and also includes the exclusive rights to distribute official NFL Watch & Bet low latency live game video feeds to sportsbooks across global markets.

Brent Lawton, VP of Business Development & Strategic Investments for the NFL, said: “Since our partnership began in 2021, Genius Sports has been an integral part of taking our official data feeds to market and working with sportsbooks to develop new ways for fans to engage with the NFL.

“We’re excited to extend our relationship with Genius and look forward to working with them to develop the next generation of NFL fans.”

Alongside distributing data, NGS and digital advertising inventory branding, Genius Sports will also continue to provide integrity monitoring services for all NFL games.

Mark Locke, CEO of Genius Sports, said: “We are thrilled to extend our partnership with the NFL for five further seasons from today, through Super Bowl LXII.

“In just two years, the NFL and Genius Sports have set a new standard for data-driven fan engagement, and we look forward to powering immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands and more.

“Also, Genius Sports will continue to help safeguard the integrity of all NFL games, which is critically important to the NFL, by continuing to provide our 24/7 bet monitoring services.”

On the topic of this announcement, B. Riley Securities analysed what this could mean for Genius Sports, in regards to its stocks and finances.

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