Operator Tipico Sportsbook has introduced a new digital marketing campaign geared towards the NFL and college football season.
Named "Bet Against Your Rival," this initiative engages NFL fans in Colorado, Ohio and New Jersey, where Tipico operates.
The eligible customers in these states will receive weekly bet credits, allowing them to bet against their home team's historic rivals.
In Ohio, fans can wager against the Pittsburgh Steelers, while in New Jersey, the target is the Dallas Cowboys.
In Colorado, fans can place bets against the Oakland Raiders.
The campaign is being promoted across various channels, including Tipico's website, social media and digital out-of-home advertising.
The campaign also highlights Tipico's expanded roster of celebrity ambassadors, which now includes Cardale Jones, an Ohio State football star, offering a $30 OSU bet credit and $150 in additional credits with a $50 deposit.
Former NFL player Josh Cribbs provides customers with $150 in bet credits and a $30 "Dawg Pound Bet" for the Cleveland Browns with a $50 deposit.
Similarly, fitness model and media personality Callie Bundy offers first-time users $150 in bet credits and a $30 bet with a $50 deposit. Adrian Vella, US CEO at Tipico, said: “We are ecstatic to partner with an elite class of local athletes, influencers and gameday personalities, particularly those close to the hearts of our customers in Ohio.” Throughout the fall, Tipico customers will have access to weekly promotions and game-related content. "Odds Flash" will provide enhanced odds for selected markets on Sunday games. Additionally, Tipico plans to launch an NFL pregame show featuring special guests and betting analysis on Sunday mornings. This show will be available for live streaming on the Tipico app, Facebook Live and YouTube. Furthermore, Ohio bettors can access expert insights through Tipico and its partner BigPlay. The collaboration between Tipico and BigPlay will extend to events and tailgates in Cleveland during Cleveland Browns' home games throughout the 2023 season.
