Tipico Sportsbook launches campaign for NFL and college football season
The campaign is being promoted across various channels, including Tipico's website, social media and digital out-of-home advertising.
Operator Tipico Sportsbook has introduced a new digital marketing campaign geared towards the NFL and college football season.
Named “Bet Against Your Rival,” this initiative engages NFL fans in Colorado, Ohio and New Jersey, where Tipico operates.
The eligible customers in these states will receive weekly bet credits, allowing them to bet against their home team’s historic rivals.
In Ohio, fans can wager against the Pittsburgh Steelers, while in New Jersey, the target is the Dallas Cowboys.
In Colorado, fans can place bets against the Oakland Raiders.
The campaign is being promoted across various channels, including Tipico’s website, social media and digital out-of-home advertising.
The campaign also highlights Tipico’s expanded roster of celebrity ambassadors, which now includes Cardale Jones, an Ohio State football star, offering a $30 OSU bet credit and $150 in additional credits with a $50 deposit.
Former NFL player Josh Cribbs provides customers with $150 in bet credits and a $30 “Dawg Pound Bet” for the Cleveland Browns with a $50 deposit.
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