1/ST Content partners with Tabcorp for North American horserace betting

The supplier has announced a long-term partnership with operator Tabcorp.  

Tabcorp partnership 1 ST CONTENT
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1/ST Content has signed a deal where it is expected to provide Tabcorp with fixed odds and tote betting services on its varying racetracks.

This partnership comes just ahead of the upcoming Breeders’ Cup weekend, set to take place on 3-4 November 2023.  

1/ST Content provides North American horse and greyhound racing, managing broadcast and video streaming, rights and data to its various global partners. Having already partnered with bet365, VBet and others, 1/ST Content already offers fixed-odds, spread-betting and commingled wagering; however, this latest partnership will allow Tabcorp to offer fixed odds and tote betting services on some of 1/ST Content’s racetracks.  

Tabcorp is an Australian wagering and entertainment company, owner of the Tab brand and parent company of Sky Racing channel. 

General Manager of Sky Racing and International Media Adam Brownlee said: “Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST Content underscores that commitment. 

“The strength of their data and wagering technology, combined with a depth of broadcast and video streaming rights, makes them the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”

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