Rightlander, an affiliate marketing compliance provider, has partnered with Happybet, a sports betting brand that’s part of the Snaitech Group.
The deal will see Rightlander take over the monitoring of Happybet’s affiliate websites which are active in Germany and Austria to ensure regulatory compliance.
This will prevent any deceptive marketing practices from being published while adhering to German marketing laws.
Rightlander will ensure this by using technology to identify any potentially misleading or exaggerated content.
Michele Sessa, Happybet Germany Managing Director, said: "The partnership with Rightlander strengthens Snaitech Group’s strong commitment to provide a trustworthy and responsible gaming experience to all our customers, building around them an environment able to safeguard and protect each and every one of them, identifying and preventing at the same time potentially addictive behaviours.
“This agreement represents another step in our path to guarantee all Happybet users the highest standards in the German industry and to effectively fight against the illegal market.”
The industry standards for marketing in the gambling and iGaming industry have been agreed upon by the Gemeinsamen Glücksspielbehörde der Länder (GGL), otherwise known as the German Gambling Authority.
Jonathan Elkin, Rightlander Sales Director, said: "As the iGaming industry evolves in different jurisdictions across the globe, compliance and responsible gaming are paramount.
“Our partnership with Happybet signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing.
“We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany".
