Media has inked a deal with bet365 to revive its podcast series, ‘I Had Trials Once.’ The partnership aims to leverage the podcast's reach, boasting over 1 million downloads to promote bet365's free-to-play initiative, the 6 Scores Challenge.
The podcast, featuring non-league Radcliffe striker Jordan Hulme and former Salford star turned football agent Gareth Seddon as regular presenters, is set to run for three months.
As part of the collaboration, Hulme and Seddon will produce weekly video clips promoting the 6 Scores Challenge, which will be shared across the podcast's social channels.
Checkd Media, a part of Checkd Group, has a history of partnerships with industry giants. In June 2021, it entered a three-year deal with Spotlight Sports Group, integrating the Superfeed engine into its social media and betting hub app.
This allowed Checkd Media customers access to live tipping, content based on on-field events & historical data and live betting insights across 35 in-play markets.
Additionally, bet365 has been proactive in sustaining responsible gambling practices. In July 2023, the operator extended its partnership with Rightlander, a technology company specialising in helping operators meet regulatory obligations and promote responsible gambling.
Bet365 recently extended its relationship with Inspired Entertainment and released a free football fantasy game with Scout Gaming Group. Furthermore, Incentive Games joined forces with bet365 for the introduction of a free-to-play horseracing game named '6 Horses Challenge.'
