Playbook Engineering's brand Rhino.Bet has disclosed that Grade 1 winning jockey Henry Brooke will be its horseracing ambassador for the upcoming 2023-24 jumps season.
His notable successes include wins in the Rendlesham Hurdle and Eider Chase, along with three triumphs in the Rowland Meyrick Handicap Chase on three different horses for three different trainers.
Despite encountering injuries over the past three seasons, the 31-year-old has continued as a jockey in the Northern Racing circuit.
Brooke commented on Rhino.Bet, saying: “They’re putting a huge amount into sponsoring races at Carlisle, Market Rasen, Huntingdon and Nottingham and this ties in nicely with my role as Jockey Club Small Course Ambassador.”
Ceiron Jones, Head of Retention at Rhino.Bet, stated: “Henry is not only a top jockey but a really nice guy and we’re chuffed he’s chosen to carry the Rhino logo over the jumps this season. We’re continuing to invest in small course sponsorship this season and working with Henry complements that strategy perfectly.”
Operating from Middleham, Brooke has developed associations with several trainers in the North, including Brian Ellison and Adrian Keatley.
As Rhino's racing ambassador, Brooke aims to provide previews of his rides and offer punters insights into the life of a jockey while carrying the Rhino logo on his racing gear.
This strategic move by Rhino.Bet follows the appointment of Jonathan Chilton as the new COO at Playbook Engineering. Chilton, with over 19 years of industry experience, is expected to contribute to Playbook Engineering's operational management and global expansion strategies.
In October 2023, sports betting platform CopyBet announced Jonathan Burke as its horseracing ambassador, aiming to engage customers through personalised content and Q&A sessions.
