Affiliate marketing product provider 20Shots has signed a new partnership deal with football journalist and influencer Fabrizio Romano.
This collaboration is part of a broader selection of services that 20Shots is offering to Stats Perform's Opta, with the first being the creation of a bespoke Premier League fantasy football game named Opta Five.
The move to sign Romano is part of a strategic effort to generate buzz and attention for Opta Games Hub and Opta Five. As such, Romano has already contributed to Opta Analyst and created tutorial videos introducing Opta Five and Opta Max which he has shared with his millions of followers.
Additionally, Romano competed against his audience in a new game, Opta Streak, which was released on 26 January.
20Shots Co-Founder and CEO Jacob Kalms commented: “This partnership represents a great step forward for us as it shows off our skills not just as a product builder and operator, but as a marketer and 360° partner for our clients.”
Romano himself added: “The partnership just made sense to me as both companies are making waves in the football and iGaming worlds.
“Opta’s new Players Ratings Hub is a great place for football fans to spend time looking at stats and using their knowledge to win prizes, and 20Shots Premier League fantasy football game is incredibly fun and also offers a lot of chances to win big.
“Partnerships like this also offer value to my followers and align with their interests, which is a primary goal for any partnership I enter into.”
