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Sky Bet and Incentive Games unveil Match 5

Match 5 is a new free-to-play football experience that builds upon the accumulator model. 

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In a recent collaboration, Sky Bet has joined forces with Incentive Games to introduce a new football experience called Match 5. This weekly football game – accessible through the Sky Bet app – offers fans an opportunity to engage with their favourite Premier League teams in a unique manner.

Each weekday, participants can “collect” a randomly selected Premier League team, with the potential to earn up to £20 ($25.14) in free bets based on the success of their chosen teams during the weekend matches. 

The game's structure provides an escalating scale of rewards, with fans earning 50p for two winning teams, up to a more substantial £20 for a clean sweep of all five selections. 

This aims to incentivise players to accumulate more teams, enhancing their chances of claiming larger prizes. 

Additionally, the real-time updates on game day – powered by Incentive Games' data and analytics program – enable participants to track their performance throughout the matches.

John Gordon, CEO and Co-Founder of Incentive Games, commented: “We’re incredibly excited for the launch of Match 5. It’s a classic example of simple insight, easy accessibility and engagement, giving players a way to make the weekend’s football even more entertaining. Combined with Sky Bet’s scale, this is a real game-changer.”

Dan Colton, Sky Bet MD, added: “Match 5 is the culmination of months of hard work from Incentive Games and Sky Bet; we can’t wait to see what customers make of it. The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play.”

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