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Hard Rock launches new initiative for International Women's Month

The tribal operator has teamed up with Eva Longoria to lead the female-focused initiative. 

International Women's Month
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In celebration of International Women's Month, Hard Rock International has unveiled its "We Are" initiative, a global campaign dedicated to championing women's health and empowerment. 

The gaming and hospitality brand has partnered with director, actress and activist Eva Longoria for this initiative, aiming to encourage women worldwide to share their stories and explore narratives on critical issues.

Regarding her involvement with the project, Longoria said: "I'm thrilled to partner with Hard Rock and help spotlight all the incredible work the 'We Are' initiative is doing, particularly in supporting women's health, rights and societal issues. 

"Whether it's International Women's Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities."

Elena Alvarez, SVP of Marketing and Partnerships at Seminole Gaming and Hard Rock International, added: "We're excited to work with Eva Longoria – a strong women's activist, artist and business owner. 

“With her help, we'll bring our 'We Are' initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women's organisations."

As part of the "We Are" campaign, Hard Rock will feature nearly 1,000 performances by female musicians at its Cafe, Hotel and Casino locations throughout March. 

The campaign also includes the release of a limited-edition t-shirt and exclusive food and beverage menu items. 

Proceeds from these offerings will benefit two organisations dedicated to supporting women and women's health: the Global Gift Foundation and Magee-Womens Research Institute.


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