Ecogra, Mindway AI and CasinoReviews.net launch 'Bet on Awareness' campaign

The campaign coincides with Problem Gambling Awareness Month (PGAM) and aims to encourage responsible gambling practices. 

Awareness campaign
Listen To Article

In a joint effort to promote responsible gambling practices, Ecogra, Mindway AI and CasinoReviews.net have launched the "Bet on Awareness" campaign.

The campaign invites users to participate by visiting the dedicated page on the CasinoReviews.net website and engaging in the Gamalyze Challenge.

Unlike traditional self-assessment methods, Gamalyze, developed by Mindway AI, offers users a gamified experience through a brief 3-minute immersive card game session.

This tool aims to provide insights into gambling behaviours and encourage responsible gaming habits.

Rasmus Kjaergaard, Mindway AI CEO, commented: "Based on neuroscience, Gamalyze represents a significant stride towards a safer and more mindful gaming environment, emphasising the commitment to player well-being in the ever-evolving landscape of online gaming."

Douwe Bijkersma, Chief Delivery Officer of Ecogra, added: "Responsible gambling is one of the pillars on which we were founded and it is still very much a part of our ethos today."

Finally, Nikoleta Kuncheva, Product Owner at CasinoReviews.net, said: "Our goal is to engage as many people as possible in becoming more aware, not only during Problem Gambling Awareness Month but all the time.”

Throughout the campaign, Mindway AI, Ecogra and CasinoReviews.net will conduct a comprehensive analysis utilising data collected from Gamalyze.

The research initiative aims to provide valuable insights into gambling patterns and trends in 2024, offering a deeper understanding of player behaviour in online gaming environments.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Gaming and Leisure Properties
Passport Technology
PrizePicks
Choctaw Casinos & Resorts
Follow Us

Facing Facts: Analysing North American sports betting and iGaming operators performance in 2024

How have sports betting and iGaming in North America been de...

Taking Stock: A guide to land-based operator and supplier prices

Gambling Insider tracks land-based operator and supplier pri...

Previewing G2E 2024 in Las Vegas

The Global Gaming Expo returns to the Venetian Las Vegas for...

Preview: Global Gaming Awards EMEA 2025

The gaming industry’s most prestigious Awards ceremony tak...