Swush.com partners with Danish Football Association

ark based DFS provider Swush.com has confirmed the start of a development partnership with the Danish National Football Association (DBU), which will see the firm develop a new DFS game tailored specifically on the Danish National Team.

The game is called Road to the World Cup and lasts for the remaining qualification rounds of the 2018 FIFA world cup, taking place in Russia.

Katja Moesgaard, Chief Commercial Officer at the Danish FA said: “With this game, we want to engage fans even more in the national team.

“We see it as a fun activity and a good way to create a unique experience for our loyal Danish fans.”

Head of Daily Fantasy at Swush.com, Peter Holst welcomed the deal, saying: “Working with the Danish FA is a great step towards our goal to bring fans closer to the sport, and it’s a testament to the fact that football nowadays is not only being watched in the stands or on the TV – fans crave for the engagement that fantasy provides,”

Swush.com which is partly owned by national lottery operator Danske Spil, launched its first dedicated daily fantasy sports platform (Lynholdet.dk) in 2016.

It recently successfully tested a live version of its DFS game at Danish Superliga club FC Midtjylland’s stadium, recording a 5% supporter participation rate during the game.

Holst added: “DFS in the stadium is a unique way of utilising the full potential of our fantasy platform. To our knowledge this was a world premier, and we hope to develop DFS into an integrated part of the stadium experience in both Denmark and abroad.”