Playstudios adds Van Gogh exhibit to rewards store via new partnership

Playstudios is offering customers an opportunity to view the work of renowned Dutch painter Vincent van Gogh, albeit with a twist. The company’s loyalty marketing division, PlayAwards, has added Lighthouse Immersive to its roster of reward partners. A self-described “experiential entertainment” brand, Lighthouse uses projection mapping technology to display works of art, most notably those of Van Gogh, around a room. In this w...