28 September, 2022

Looking ahead to G2E 2022

Gambling Insider previews the highly anticipated G2E 2022, which takes place at The Venetian Expo in Las Vegas this October.

The last couple of years have certainly taken their toll on the gaming industry, with the land-based sector in particular feeling the negative effects of the shutting of doors and the mass exodus to online.

But the situation has improved massively in recent times, proven by Las Vegas now posting over $1bn in revenue for 16 months in a row. It’s been a superb turnaround for the region and indeed the land-based industry in general. Patrons have been returning to their favourite casino floors for a flutter, and employees have returned to welcome them.

This recovery also means the gaming industry is once again getting used to hugely crucial exhibitions, a staple of life in this field for several years now.

ICE London has already made a successful return to the banks of the Thames, while IGA has more recently made a proper comeback to the big time in California.

G2E Asia is another major industry event to have returned, with the latest edition taking place at the end of August at Marina Bay Sands in Singapore.

Up next, however, is one of the very biggest and most iconic exhibitions the industry has to offer, with The Venetian Expo in Las Vegas preparing to welcome huge numbers to the highly-anticipated G2E 2022 from 10-13 October. It is expected to be bigger and brighter than last year’s event, which was of course impacted by the many restrictions in place across the world at the time. Gambling Insider will be present at the event, with our journalists joining the Gaming America team to provide in-depth coverage.

As noted by G2E, the event invites a wide range of key figures from gaming and connects “industry leaders, influencers and media to accelerate business, and set the stage for the future of gaming.”

G2E's list of attendess includes countless industry professionals invited to take part in the much-loved land-based event. Verticals will include the likes of iGaming, sports betting, lottery, game developers and bingo halls, as well as table games providers, payments modernisation vendors, digital and physical security vendors, and marketing services among many others.

There is, of course, the small matter of G2E Digital, the year-round gaming resource featuring content for the global gaming community.

But there has always been a well-known – yet perhaps unspoken – industry-wide belief that the digital world will never replace the buzz of an in-person event.

And that excitement is what will bring faces from all over the globe to Las Vegas this October.

One important body that will, of course, play a huge role throughout the event is the American Gaming Association (AGA). The body has a say on all significant issues within the US gaming industry, such as supporting policies which promote industry reinvestment and innovation, and prioritising issues that provide industry members with the greatest business value possible.

AGA President and CEO Bill Miller looked ahead to G2E 2022, telling Gambling Insider just how significant the event is for the global gaming industry as a whole.

“G2E is bookmarked in the global gaming community’s calendar every year as the most dynamic marketplace for new products and ideas,” said Miller.

“This year’s event will once again feature the top suppliers, buyers and leaders in gaming. On behalf of the AGA, I look forward to welcoming the global gaming community to Las Vegas this fall.” Also looking ahead to the event with much excitement is G2E Event Vice President Korbi Carrison, who told Gambling Insider: “We can’t wait to reconvene with the global gaming community for another G2E. Every year, the show features the brightest minds in the industry and highlights the latest innovations in gaming – and G2E 2022 will be no different."