The Pools launches promotion to drive new player acquisition
The Pools has launched a promotional campaign intended to help affiliates drive new player acquisition.
As the brand prepares to celebrate its centenary season, The Pools will give away 10,000 free entries to its “Classic Pools” game.
By correctly predicting score draws, players can win one of The Football Pools’ cash prizes, including a weekly £3m ($3.7m) jackpot.
To front this campaign, former English footballer Michael Owen has been brought on board. The ex-Liverpool and Manchester United player will be the “face” of The Pools’ new 10,000 free game giveaway.
“The Football Pools is an institution in this country that generations have grown up with,” Owen said.
“It’s an incredible achievement to be reaching its 100th season and by giving away these 10,000 games, hopefully it will be an opportunity for lots of people to play for free and make it a really memorable one.
“We might even get players who win life-changing prizes which would be amazing.”
Affiliates will be able to use special assets to promote the campaign in their efforts to push new players towards the brand.
Derek Lloyd, CEO of The Football Pools and The Pools, said: “We know how much people love The Pools, matchdays wouldn’t be the same without it for lots of players and families.”
He added: “So as we go into what is a landmark year for our company we want them to have this game on us – and we hope to be handing over some of our famous Pools cheques to them soon.”
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